For the first time ever, ECC2015 will undertake a public education engagement exercise in its host city of Vienna that establishes the awareness of the largest European Cancer Congress gathering this year, profiling its members and promoting all the outstanding work that our community is doing in advancing the treatment of cancer. We’re all going the extra mile to develop new treatment methods, new procedures or presenting the latest practice-changing data and we want everyone to join in.

As part of the campaign, we have partnered with the annual Cancer research Run of Vienna, which will happen during the Congress on Saturday 26 September, and we will use the opportunity to promote an educational campaign on healthy living for Vienna citizens, and asking the public to go the extra mile either by taking part in the run, or simply to donate to the Vienna Cancer Run. As part of the legacy of #ECC2015, we are developing an online payment platform for the Vienna Cancer Run, which will make it even easier for people to raise much needed revenue, get sponsored or just donate online.

A series of inflatable running shoes will be strategically placed across the city promoting the Congress and making people aware that the world’s leading oncology community are in town presenting the latest ground-breaking data and making a difference in the development of cancer treatment.

What will you do to #gotheextramile?
To visit and to donate go to www.gotheextramile.eu